Masterclass on media industries
This Masterclass will outline the theoretical, conceptual and methodological approaches to studying and thinking about media concentration in the age of the Internet, digital platforms and smartphones. It will do so primarily about the tools and approaches used by scholars participating in the Global Media & Internet Concentration Project. Its main goal will be to introduce these tools and to review some of the findings concerning the telecoms and internet industries, traditional and online media services, and core internet applications. It will introduce the scaffolding method we use by which we start with micro-level industry analysis, group these into three higher level, mid-range categories that encompass the range of industries/markets covered, and finally the macro-level analysis in which all two dozen communication, internet and media industries are brought together into a composite view of development and concentration trends across the "network media economy".
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Funded by Independent Research Fund Denmark grant 0132-00080B Datafied Living.
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