Jacob Ørmen receives the Sapere Aude: DFF-Starting Grant
Jacob Ørmen, Associate Professor at CTS, has been awarded the Sapere Aude: DFF-Starting Grant from the Independent Research Fund Denmark (Danmarks Frie Forskningsfond) for his project titled “Finfluence - How trading platforms, investment communities, and financial influencers shape the values of young Danish investors”, making him one of the 36 new Sapere Aude Research Leaders.
Finfluence examines how young adults relate to the plethora of new opinion leaders in the financial sector - from influencers and digital platforms to online communities - that has emerged over the past few years.
Trading platforms give ordinary people access to trade stocks, cryptocurrencies and even more speculative products directly from their mobile phones. At the same time, popular financial influencers and online communities sell the dream of easy ways to riches and financial independence by trading in the financial markets. Finfluence seeks to understand how much the new financial actors appeal to the young investors compared to more traditional opinion leaders such as family and friends, the media, and experts.
In this way, the financial sector is a particularly exciting field for understanding the role of new and old authorities in society more generally.